Everybody knows that waiting isn’t fun. Waiting for Christmas, waiting in line for checkout….or waiting in the queue to get Hop. It’s frustrating for us to not be able to get all of you on board right away and the team has been working around the clock so everyone can start experiencing Hop ASAP. Here’s the thing: Hop took on a huge mission to bring a seismic shift to the way we use email. CNET deemed up email’s “hipper younger sister” and Scoble said Hop “is like a new drug, man. It’s like LSD!" Needless to say, we have a great responsibility to amaze you.
But rest assured, the queue is place for good reasons. It is a technical necessity. A tiered roll out ensures that our servers aren’t overwhelmed by instantly beginning to process tons and tons of email data all at once. Rather than going from 0 to 60 MPH, we’re gradually admitting our 50,000+ friends in the queue so the Hop experience is seamless for each account.
The good news is that we are running a few final tune ups to ensure that our servers are fully geared to handle the huge demand and we will start opening up for all of you shortly. Bear with us a little longer — we promise that the wait will be worth your while. In the mean time, for those with access, please support us by trying out the app for a few days before rating us.
The Hop Team
The launch of Hop is finally upon us! You heard us right, the fresh face of “the app formerly known as Ping” is available in the App Store today! And - with a few unforeseen delays now behind us - we really mean it this time. Though our launch date has wavered, our passion for bringing the fun and ease back to email has not. In fact, we used these few extra weeks to listen to feedback from our beta users and further improve our app to bring you what we believe is the most efficient, exciting and fun way to use email today.
From day one, Hop has been about more than just relieving email’s pain points. It’s about setting email free so it can finally flourish and be a lovable tool once again. We’re not about filtering messages into folders, Inbox Zero, archiving or, even worse, marking emails unread. Instead, Hop is about making everyday conversation simpler, and yet - more enticing. Hop eschews the ancient inbox and creates an experience that’s intimate, natural, and hopefully - worth your wait.
Want to know what makes Hop special? Here’s a quick reminder!
A smart, people-centric feed: Organize messages by people and groups of people, then everything else (subscriptions, newsletters, etc.) so messaging history with each person and group is in ongoing, contextual streams, like chat. Emails from the most important people and groups are in one feed so you can immediately see what matters most, while subscriptions, newsletters and marketing emails are automatically filtered into a separate workspace.
A playful, easy interface: Communicate in a natural, dynamic environment with rich media sharing (personal photos, Web photos, video), voice recording, video chat, doodling and the all bells and whistles that make chatting fun. By doing away with the formal, antiquated letter format, unnatural terms like “Best Regards” are no longer a part of conversations with your colleagues or friends.
Super real-time responses: Receive emails the exact moment they come in, seconds before you would using any native mobile email app. Users can even see when another person is typing, as you would with iMessage or chat.
Better notifications: Stop checking your phone every time it buzzes. Decide collectively if you like to get notification only for Chats and assign custom notification alerts for different types of messages and contacts.
Instant access to shared media: See all recent attachments and documents within a conversation by flipping your phone to horizontal view.
Snooze: Hit the Couch, Desktop or Passholder buttons to save messages for later or quick access.
Quick search: Find friends or conversations instantly with a universal search bar.
Ladies and gentlemen, we come bearing good news! After a full month of having you wait and only offering vague explanations, we’re pleased to announce that we’re officially gracing the App Store with our presence in mid October. It might have seemed like we were leaving you out to dry, ignoring your calls when you thought we had a good thing going. Make no mistake — we’re still very much into you. We just had an interesting turn of events.
Things we’re going swimmingly in Ping land. We were bubbling up new ways to make email exciting, optimizing for iOS7, and overjoyed (and humbled) by the immensely positive feedback we received in response to our announcement. Then it happened: a legalese letter from everyone’s favorite golf equipment manufacturer, Karsten Manufacturing Corporation. They’re the folks behind PING golf clubs. We were surprised, and even a bit flattered, that a 60 year-old golf equipment company saw our little app as a threat to their brand. We tried getting in touch with PING to talk things over, but they didn’t respond.
We see it like this: It’s kind of like when Paris Hilton tried to trademark “That’s Hot,” or when Donald Trump tried to own “You’re Fired” for use in any context in life. Ping is a common word, and it’s used in a bunch of different ways. It’s a server call for you techies out there, and a quick way to say “I’ll contact you,” among other uses. But in reality, this has all come down to a matter of how much resources and energy we want to invest into seeking justice, and how much longer we can stand making you wait.
So, as much as we love the name Ping, we’ve decided to launch a new and improved version of our app, rebranded and ready for your mobile messaging pleasure. We’re waiting on some final approvals to go through and expect the app will be ready, like, really ready, by next week.
Sadly, we’re not the first or last startup to go up against a big company over something unexpected and seemingly trivial. But we’ve been around the block a few times, and we think it’s a cautionary tale worth sharing with other startups, so we recently sat down with PandoDaily’s Nathaniel Mott to be transparent about what really happened share what we learned.
So, mid October, who’s excited?
Last week, we released a sneak peek of Ping, e-mail’s “hipper younger sister” (CNET). With tens of thousands of people already registered in the queue to get Ping, we’re humbled and more excited than ever to unleash Ping to the world and finally make email fun, instead of the tedious chore it is now.
Ping is all about making email fit to the way we’ve evolved to communicate today. There are myriad services for communicating that we love dearly - social networks, a plethora of messaging apps and even iMessage - but email, one of the strongest open communication platforms we have, is still stuck in the darks ages. It’s past time to do away with the antiquated letter format, fragmented, rigid conversations and riddled letters and folders once and for all. We are the mobile messaging, snapchatting generation, and it’s time for email to join us.
This seismic shift in email is unavoidable. Whether it will be Ping or not, the undisputable future of email lies in the demand for quick, casual and, above all, fun, conversation.
For more on Ping, check out what CNET, The Verge, Mashable, PandoDaily, TechCrunch and Gizmodo are saying, as well as our sneak peek video preview below. And don’t forget to sign up to reserve your very own Ping account at http://PingApp.com
We visited the super cool Robert Scoble, to give him a sneak peek at Ping, we are humbled by his words:
“Really transformative for email. Finally some real innovation for email clients on mobile. This blows away Mailbox and the Gmail app.”
We are still working in stealth mode, building something so grand we get the chills:
Get ready to experience email like never before!
People have been using mail for thousands of years now. They sent and received messages carried by messengers, mules, bottles, pigeons, balloons, and what not….
For centuries, mail was an exciting way of communication; a pure emotional experience.
Today, we call it email; and the ‘e’ stands for anything but exciting or emotional.
Email is broken.
At the moment our little personal letter box is sitting in our pockets, humming and trembling, demanding attention, forcing formality and conformity.
But not for long.
We decided to take action and fix it.
We have a clear vision. We are set on a mission. We call it
It outshines mail’s old glory, turns dull to fun, sluggish to swift, strict to chic, annoying to anticipated.